PRIVACY POLICY

We're genuinely happy you're here. When you visit Vellessa – whether you're looking for that perfect dress, a cozy sweater, or a thoughtful gift for someone special – you're trusting us with a little bit of your personal information. That trust matters to us, and this policy is our way of being completely open about how we handle it.

We've written this in plain, straightforward language – no legal jargon, no hidden surprises. Just a clear explanation of what we collect, why we need it, how we protect it, and what choices you have.

Effective Date: June 29, 2026

Who we are

Brand: Vellessa
Website: https://vellessa.com
Email: service@vellessa.com
Operator: Qingdao Xiangxinyu Garment Co., Ltd.
Date of Establishment : June 27, 2023
Business Registration Number: 91370282MACN9XKC4R
Registered Address: No. 491 Dianzishan Third Road, Tongji Subdistrict Office, Jimo District, Qingdao City, Shandong Province, China

Vellessa is operated by Qingdao Xiangxinyu Garment Co., Ltd. , which handles all orders, customer service, and day‑to‑day ecommerce operations.

We know that waiting for a delivery can be exciting (and a little nerve‑wracking). We'll do everything we can to get your order to you safely and on time. Thank you for choosing Vellessa – we're honoured to be part of your wardrobe journey.

What personal data we collect

Information you give us

When you interact with Vellessa – whether you create an account, place an order, contact our support team, or subscribe to our emails – we collect the information you choose to share with us. This includes:

Your name, email address, phone number, and postal addresses
Account login details (email address and password you choose)
Order history, product selections, and purchase details
Delivery and billing information
Payment information (processed securely through our payment partners)
Messages, reviews, photos, and feedback you send us
Size preferences and style interests you share with us

Information we collect automatically

When you visit our website, we automatically collect certain technical information that helps us operate, secure, and improve our services:

IP address
Date and time of your visit
Pages you view and content you request
Browser type and version, operating system, and device type
Amount of data transmitted
Referring website or source

This information is technically necessary for us to display our website to you and ensure stability and security.

How we use your information

We use your personal data for the following purposes:

To process and fulfil orders

When you make a purchase, we collect shopping data including item details, order number, delivery and billing addresses, payment and delivery status, and any messages relating to your purchase. This allows us to process your order, handle returns, and provide customer support.

To communicate with you

We use your contact information to answer your questions, send order confirmations, provide shipping updates, and respond to any inquiries you send us.

To manage your account

If you register a customer account, we store the information you provide – including your name, contact details, and preferences – to make future shopping experiences smoother for you.

To improve our services

We analyse how visitors use our website to understand what works well and what could be better. This helps us improve your shopping experience and curate styles you'll love.

For marketing communications

With your permission where required, we may send you emails about new collections, style inspiration, or special offers. You can unsubscribe from marketing emails at any time using the link in the email or by contacting us at service@vellessa.com.

For security and fraud prevention

We use your data to verify accounts, detect and prevent fraud, investigate suspicious activity, and protect the security of our website and our customers.

To comply with legal obligations

We process your data as necessary to comply with applicable laws, maintain business and tax records, and respond to lawful requests from authorities.

Payment information

We offer various payment methods. We collect payment details shared by you – including billing addresses, preferred payment method, and payment card details – solely to execute your payment. We forward information to our payment service providers only as necessary for processing payment.

Additional payment information may be provided by external payment service providers for identification purposes.

Cookies and similar technologies

What are cookies?

Cookies are small text files that a website or its provider transfers to your device's hard drive through your web browser. They enable the website to recognise your browser and remember certain information.

How we use cookies

We use cookies and similar technologies to:

Make our website function properly
Provide a secure browsing experience
Remember your preferences for your convenience
Understand how visitors use our website
Measure the performance of our marketing campaigns
Improve our services

Types of cookies we use

Strictly Necessary Cookies: These are essential for our website to work. They allow you to access secure areas and complete checkout. These cannot be disabled.

Functional Cookies: These remember your choices (like your name or preferences) to provide enhanced features. You can disable these, but some functionality may be affected.

Performance Cookies: These collect information about how you use our website – which pages you visit and links you click – to help us improve and optimise our services.

Advertising Cookies: These are used to make advertising more relevant to you. They help prevent the same ad from reappearing and select advertisements based on your interests.

Managing your cookie preferences

You can manage browser cookies through your browser settings. Most browsers have a 'Help' feature that explains how to prevent your browser from accepting new cookies, how to receive notifications when you receive a new cookie, and how to block cookies entirely.

You can withdraw your consent or update your preferences at any time by clicking the "Manage Cookies" link in the website footer.

Analytics and remarketing services

Google Analytics

We use Google Analytics, a web analytics service provided by Google, to monitor and analyse website traffic. Google Analytics may collect data about your use of our website. For more information on Google's privacy practices, visit https://policies.google.com/privacy. You can opt out of Google Analytics tracking by installing the browser add-on available at https://tools.google.com/dlpage/gaoptout.

Remarketing

We may use remarketing services (such as Google Ads, Bing Ads, and Facebook Ads) to show you personalised advertising on third-party websites after you've visited our website. This allows us to reach you with advertising that may be more relevant to your interests.

How we share your information

We only share your data where permitted by law and where necessary to provide our services:

Service providers

We work closely with technical service providers and logistics companies to operate our website, process orders, and deliver your clothing. These service providers receive access to your data only in the scope and for the time period required for the relevant service.

Payment service providers

We share necessary payment information with our payment partners to process transactions.

Shipping companies

To deliver your order, we share your name, delivery address, and (where applicable) email address with our shipping partners.

Authorities

If required by official or court order, or for prosecution purposes, we may forward your data to prosecution authorities or other third parties.

Business transfers

In the event of a merger, acquisition, or sale of business assets, your personal data may be transferred as part of that transaction.

Data retention and erasure

We store your personal data only as long as necessary for the purposes described in this policy – particularly for the fulfilment of our contractual and legal obligations.

Retention periods

Orders and payments: Your order and payment details are subject to legal retention obligations (such as tax and commercial codes), which may require us to retain data for up to ten years.
Customer accounts: If you close your account, we delete all stored data unless legal retention obligations require us to retain certain information.
Blocked data: Where deletion is not possible or necessary for legal reasons, data may be blocked and restricted to limited access for specific purposes (such as tax audits).

Data security

We take technical and organisational measures to secure our systems. For your order and customer login, we transmit your personal data securely using SSL encryption (Secure Socket Layer).

International data transfers

Our service providers and partners may be based in countries outside your country of residence. In such cases, we ensure that appropriate safeguards are in place to protect your data, including contractual guarantees to maintain an equivalent level of data protection.

Your rights

You have the following rights regarding your personal data:

Right to information: You can request confirmation of whether we process your personal data and receive a copy.
Right of rectification: You can request correction of inaccurate or incomplete data.
Right to erasure: You can request deletion of your data, subject to legal obligations.
Right to restriction of processing: You can request restriction of how we process your data.
Right to object: You can object to the processing of your data for advertising and data analysis purposes at any time.
Right to data portability: You can request a copy of your data in a structured, machine‑readable format.
Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time.

How to exercise your rights

To make a request, please contact us at service@vellessa.com. To protect your privacy, we may ask you to provide sufficient proof of identity before processing your request.

Your right to complain

You also have the right to lodge a complaint with a data protection supervisory authority. You may contact any data protection authority in the European Union, particularly at your place of residence.

Children's privacy

Our website and products are intended for a general adult audience. We do not knowingly collect personal information from children without appropriate parental or guardian consent where required by law. If you believe a child has provided us with personal information, please contact us immediately.

Third‑party links

Our website may contain links to third‑party websites, applications, or social media platforms. We are not responsible for their privacy practices, content, or policies. We encourage you to read their privacy policies before providing any personal information.

Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, business practices, or legal obligations. The revised policy will be posted on this page with an updated date. We encourage you to review this policy periodically.

Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy – or just want to say hello – please reach out:

Email: service@vellessa.com
Website: https://vellessa.com
Operator: Qingdao Xiangxinyu Garment Co., Ltd.
Registered Address: No. 491 Dianzishan Third Road, Tongji Subdistrict Office, Jimo District, Qingdao City, Shandong Province, China

Vellessa is operated by Qingdao Xiangxinyu Garment Co., Ltd. , which handles all orders, customer service, and day‑to‑day ecommerce operations.our registered address is for legal correspondence only – not for product returns. If you need to return something, please contact us first for the correct return address.